Here are the results of a new social media study conducted in 14 countries worldwide by Insite Consulting. Some interesting findings are:
- Users log in 2 times per day on average. Personal websites are visited more often compared with the professional.
- Sending personal messages is the most popular online activity. Watching pics second, checking status 3rd activity.
- Users of social network sites seem to be saturated (75%). They have no intention to stop their membership or have no intention to expand (43%).
- Everyone removes friends sometimes although this is less common in professional networks.
- 1 out of 2 respondents uses Facebook, 17% uses Twitter.
- Asian people are more open.
- 1 out of 2 users cannot access social websites at work because it is blocked by their employers.
- LinkedIn awareness is 22%.
- 28% of the internet population is not active on a social network but 31% has the intention to become a member.
- 12% of internet population is ex-member of Facebook.
- Connected people have about 195 friends.
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