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Bad Idea: Companies creating Personal Profiles on LinkedIn

Lately I noticed a fast growing trend that companies are creating personal (user) profiles on LinkedIn and start connecting with people and joining groups. As an owner of a large Recruiter group on LinkedIn, Recruitment Consultants with over 64.000 members, I’ m getting 100+ requests per day to join. More and more of these requests are from companies (like NAME .COM) and not from a natural person. Last year I saw 1 out of 200+ requests like that, today it’s approximately 1 out of 50!

But don’t that. It’s a bad idea. I understand that you are trying to build a network around your company but this is not the way. First of all, LinkedIn is a PERSONAL and SOCIAL network and its members expect to connect with real people. People want to connect with people. For this reason it’s not allowed by LinkedIn to “Create a user profile for anyone other than a natural person” (see 10.B.5 of the User Agreement). So all the effort you are putting into it now is a waste of time.Bad Idea: Companies creating Personal Profiles on LinkedIn

New LinkedIn Jobs dashboard includes more metrics

If you are an user of the professional LinkedIn Recruiter solutions you’ll notice some improvements when posting jobs. I like thefact that it’s now easier to post jobs with a new one-page flow including rich-text formatting. Next step is sharing them to your LinkedIn, Facebook and Twitter networks, LinkedIn Groups, or individuals with just a few clicks. These (paid) jobs get premium placement in LinkedIn Groups.

But the biggest improvement is probably Who’s Viewed This Job. You can now measure how often your job has been viewed, applied to, searched for, and shared with others. Each metric includes an anonymized list of viewers and detailed data to help you understand the companies, job functions and locations of the professionals interacting with your jobs.

New LinkedIn Jobs dashboard includes more metrics

Social Media counts

Popular social media platforms are amongst the most visited sites and, nowadays, one of the most popular activities on mobile phones. You’ve probably heard that before but what this REALLY means is shown in this amazing and hypnotic real time display of 48 user, content and business metrics across social media, games, mobile and traditional or heritage media. The data is based on actual reported numbers, which are listed in the embedded info panel, and this rolling ‘count-up counter’ is a projection forward in time based on these real numbers:

Social Media counts

The Netherlands Ranks #1 Worldwide in Penetration for Twitter and Linkedin

Hyves Maintains Position as Top Social Networking Site in the Netherlands Despite Facebook’s Rapid Advances

ComScore, a leader in measuring the digital world, today released a study of social networking usage in the Netherlands. The study reveals that the Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints in the market.

“The social networking market in the Netherlands is really quite unique and full of interesting storylines,” said Mike Read, svp and managing director of comScore Europe. “It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market isThe Netherlands Ranks #1 Worldwide in Penetration for Twitter and Linkedin

1:1 direct job marketing

Experienced security personnel is hard to find these days. Only a few specialists can fulfill this narrow job profile and they tend to work ln the border patrol or as airport police. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly.

1:1 direct job marketing

Facebook Like for recruiting?

The Facebook Like button was released 1 year ago and has been a great success. According to Facebook, 10.000 new websites are adding this social tool every day. More than 2.5 million websites have integrated with Facebook, including 80% of U.S. Top 100 websites and over 50% of comScore’s Global Top 100 websites.

The result of all this? Every month, more than 250 million people engage with Facebook on external websites. Moreover, a study last month by Eventbrite concluded that a “Like” is more profitable than a tweet.

And Facebook’s success hasn’t gone without notice. Google recently launched +1, its answer to Facebook’s Like button, and also LinkedIn has a Share button these days to integrate in your website. Facebook Like for recruiting?