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Global research project reveals major changes in online behaviour

The largest ever global research project into people’s online activities and behaviour – Digital Life – is launched by TNS, the world’s biggest custom research company. Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour. Core data from the study is being made publicly available via an interactive website – www.discoverdigitallife.com

Among the key findings of the study:

  • Globally, people who have on-line access have digital sources as their number one media channel. 61% of online users use the internet daily against 54% for TV, 36% for Radio and 32% for Newspapers.
  • Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement than mature markets such as Japan (20%), Denmark (25%) or Finland (26%). This is despite mature markets usually having a more advanced internet infrastructure.
  • Activities such as blogging and social networking are gaining momentum at huge speed in rapid growth markets. The research shows four out of five online users in China (88%) and over half of those in Brazil (51%) have written their own blog or forum entry, compared to only 32% in the US. The Internet has also become the default option for photo sharing among online users in rapid growth markets, particularly in Asia. The number of online consumers who have ever uploaded photos to social networks or photo sharing sites is 92% in Thailand, 88% in Malaysia and 87% in Vietnam, whilst developed markets are more conservative. Less than a third of online consumers in Japan (28%) and under half of those in Germany (48%) have uploaded photos to such sites.
  • Growth in social networking has been fuelled by the transition from PC to mobile. Mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. The drive to mobile is driven by the increased need for instant gratification and the ability of social networks to offer multiple messaging formats, including the instant message or update function. When looking at how the digital landscape will change in the future, research shows that consumers expect their use of social networking on mobiles to increase more than use through PC. In the US, for example, a quarter (26%) of online consumers expect their use of social networking on a PC to increase in the next 12 months compared to over a third (36%) who will be looking to their mobile to increase usage. In Australia the figures are 26% and 44% respectively, and in Sweden they are 28% and 53%.

Global research project reveals major changes in online behaviour

Use SimplyHired to find jobs with help from your LinkedIn network

With LinkedIn Jobs you can look for jobs on LinkedIn, and view instantly who in your network can introduce you for a position. This way LinkedIn supports both the jobseeker and the employer in bringing together supply and demand. The results contain only public job postings, paid for by recruiters on LinkedIn. But if this does not yield results within LinkedIn, or if you want to see more results, a job search via SimplyHired will/can be executed (without the need to leave LinkedIn).

Use SimplyHired to find jobs with help from your LinkedIn network

Winners Fairfax Employment Marketing Awards 2010

The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex.

Energex: The Power is in Your Hands

Winners Fairfax Employment Marketing Awards 2010

Recruitment conference: #RecruitFest 7 Oct 2010 Boston, MA (10% discount)

Recruiter.com and Monster will present a one-day conference in Boston, MA: RecruitFest. And I’ll be attending! I look forward to meet some of the most intelligent and exciting people in the recruiting and HR profession (350+ already signed up).

  • Tweetup on October 7th, 7-10pm
  • Conference on October 7th, 9am-5pm
  • Party on October 7th, 8pm-12am

The RecruitFest Learning Experience is focused on real world recruiting issues, overcoming business challenges, and creating meaningful dialog within an intimate gathering of smart folks in the industry. Have a look at the track schedule below.

NOTE 1: The entire October 7th RecruitFest conference in Boston is streaming Live online for FREE! Signup here.

NOTE 2: I can offer all readers of this blog a special 10% discount when you use code “iprc“. Register via www.RecruitFest.com. Hope to see you in Boston!

Recruitment conference: #RecruitFest 7 Oct 2010 Boston, MA (10% discount)

The future of Job Boards 2020

Job Boards need to change and improve their services if they don’t want to go down the route of print-media. Clients have started to look for alternative ways to promote jobs faster, cheaper and more effective than Job Boards. Social Media platforms such as Twitter and LinkedIn lead the way in a new job market where supply and demand will find each other. These new social media tools are doing a much better job in connecting and communicating people with each other.

So what does this mean to Job Boards? Most likely a slow dead when they stop innovating in combination with (too) high prices and low service.  Their business models are unsustainable, as clients don’t accept this anymore today, or tomorrow. But the job search industry is changing and attempts are made to ensure that clients keep paying the premium prices for advertising jobs to active job seekers.

Here’s a top 10 list of some of excellent innovations that each Job Board should embrace:

The future of Job Boards 2020

Business game: L’Oréal Brandstorm 2011

The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries.

L’Oréal invites students from all around the world to challenge themselves with L’Oréal Brandstorm. Brandstorm is an international business game and gives the unique opportunity to experience the realities of working in a global marketing environment.

Business game: L’Oréal Brandstorm 2011