Employer Branding Archive
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0 IKEA: Career Instructions [VIDEO]
Posted on January 3, 2012To attract staff to IKEA’s mega store in Sydney, a creative agency came up with idea of inserting career instructions placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family. -
![Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy In an era of social media dominance where employer branding continues to develop around the world, HR and Marketing are now being challenged by Executives for control of the Employer Brand strategy in new survey findings from […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_42,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/Employer-Branding-2011-infographic.jpg "2011 Global Employer Branding Study Results [incl infographic]")
1 2011 Global Employer Branding Study Results [incl infographic]
Posted on October 17, 2011Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy In an era of social media dominance where employer branding continues to develop around the world, HR and Marketing are now being challenged by Executives for control of the Employer Brand strategy in new survey findings from […] -
![In China, practically all companies are at high risk of losing one out of every five employees in their race for better opportunities and a better future. Research has shown that 20% of employees in China intend to leave their employer within a year. That is twice as much as […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_182,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/Deloitte-Employer-Branding-China.jpg "A brutal message and daring concept, published with an innovative media strategy")
1 A brutal message and daring concept, published with an innovative media strategy
Posted on September 20, 2011In China, practically all companies are at high risk of losing one out of every five employees in their race for better opportunities and a better future. Research has shown that 20% of employees in China intend to leave their employer within a year. That is twice as much as […] -
0 10 facts why Facebook matters for Employer Branding
Posted on September 15, 2011So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook. -
![Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting. With no standard means of measurement, there’s a wide variety of goals and metrics used […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_171,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/Social-Media-Recruiting-Infographic.png "80% of all companies use Social Media to recruit")
2 80% of all companies use Social Media to recruit
Posted on September 12, 2011Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting. With no standard means of measurement, there’s a wide variety of goals and metrics used […] -
![In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers were described in part […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_83,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/Mobile-application-Capgemini-UK.png "The Future Of Mobile Recruitment: Checklist (part 3)")
0 The Future Of Mobile Recruitment: Checklist (part 3)
Posted on August 29, 2011In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers were described in part […] -
![Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_200,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/What-makes-people-to-follow-a-brand-Infographic-200x110.png "What makes people want to follow a brand? [Infographic]")
2 What makes people want to follow a brand? [Infographic]
Posted on June 30, 2011Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not […] -
![I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash […]](https://globalrecruitingroundtable.com/wp-content/uploads/Refer-a-friend-bonus.bmp "Refer a friend and get $10,000 and a year’s supply of beer")
0 Refer a friend and get $10,000 and a year’s supply of beer
Posted on June 14, 2011I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash […] -
![There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_200,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/recruiting-pencil-recruitment-marketing-200x110.jpg "Creative campus recruiting and direct marketing")
0 Creative campus recruiting and direct marketing
Posted on June 10, 2011There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […] -
![In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers are being described in […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_75,h_110/https://globalrecruitingroundtable.com/wp-content/uploads/Unlock-iPhone-potentieel.jpg "The Future Of Mobile Recruitment: implications (part 2)")
1 The Future Of Mobile Recruitment: implications (part 2)
Posted on June 1, 2011In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers are being described in […]