To attract staff to IKEA’s mega store in Sydney, a creative agency came up with idea of inserting career instructions placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family.
Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy
In an era of social media dominance where employer branding continues to develop around the world, HR and Marketing are now being challenged by Executives for control of the Employer Brand strategy in new survey findings from Employer Brand International. The global research study surveyed more than 1700 organizations worldwide.
The study found Executives are taking more responsibility for the employer brand strategy with a 13% increase over the past two years at the same time HR departments solely responsible for the strategy has declined by 12%. Interestingly, in Russia more Executives are responsible for the strategy than the HR department highlighting that leaders in emerging markets are taking a more strategic approach and aligning employer branding to organizational strategy compared to companies who were early adopters in the USA and UK.
2011 Global Employer Branding Study Results [incl infographic]
In China, practically all companies are at high risk of losing one out of every five employees in their race for better opportunities and a better future. Research has shown that 20% of employees in China intend to leave their employer within a year. That is twice as much as in most other countries. As multinational companies like Deloitte continue to grow in China, they have created an enormous demand for qualified graduates and experienced professionals. Unfortunately, demand is exceeding the supply, and Deloitte must fight among the other Big Four and against a rising tide of domestic Chinese competitors in the financial industry. It’s no wonder that on top of every company’s Board of Director’s agenda are the two topics: “How to recruit the best talent?” and “How to reduce employee turnover?“ A brutal message and daring concept, published with an innovative media strategy
So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook.
[slideshare id=9179515&doc=facebookreportfinal2011-110908120345-phpapp01]
Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Currently 64% of companies said they have succesfully hired via social media. Already 80.2% of companies are using Social Media to recruit and another 8.7% of companies are planning to begin this year (results of Jobvite survey, July 2011).
In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers were described in part 2.
Here’s a quick checklist to see if your career site is ‘future proof’ for candidates visiting via a mobile device. Because they will do so! And in the near future they will do this more frequent and expect a good user experience. Therefore, be prepared and perform the following checklist.
Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by… What makes people want to follow a brand? [Infographic]
I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash and a year’s supply of PBR beer. The company is also offering a a hip bicycle, authentic skinny jeans, a pair of Buddy Holly glasses, a pair of worn boots and a mustache-grooming service.
There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the… Creative campus recruiting and direct marketing
In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers are being described in this article.
A mobile device such as smartphone or tablet typically has:
1. Mobile internet
2. Small Screen
3. Location determination (GPS)
4. Camera
What are the opportunities and challenges of recruitment of this? Let’s have a look at the impact and actions that are required. The Future Of Mobile Recruitment: implications (part 2)
