Creative recruitment advert by Burger King
What do you do when you are the second fast-food chain in the world and are looking for a marketing manager? Whatever you do, do not mention the M… Source: Maximum, China, 2010
The smallest corporate employer branding brochure in the world
Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing wrong with that. But not distinctive.
The smallest corporate employer branding brochure in the world
Work at Starbucks – Love what you do
“Unlike many other places that sell coffee, Starbucks built the equity of our brand through the Starbucks Experience.” – Howard Schultz, CEO of Starbucks.
Starbucks does not sell just coffee. Starbucks sells coffee and all the typical Starbucks service. And that service is offered worldwide by the best people out there. In order for Starbucks in China to find the best people, Starbucks China has created a new communication strategy. With 700 restaurants in China now, and the objective to double that number within a few years, it’s not only the quantity (in 700 locations that are thousands of people!) that is important, but also the quality of the staff. Employees who choose not just a job, but deliberately choosing a wonderful brand. Starbucks is proud of every employee and doesn’t call them Employees but Partners (“We’re called partners, because it’s not just a job, it’s our passion.“). These “partners” begin their career as a “barista”. As a ‘barista’, they are the calling card of Starbucks, and they bear the familiar green apron with pride.
The new concept is Work at Starbucks – Love what you do
TBWA Graduate Recruitment (funny video)
Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A funny grad recruitment video from TBWA in London, released in 2004:
Sony Ericsson Video Recruiting Ad
I see very little videos for specific jobs, but they do exist. Like this video series from Sony Ericsson in December 2007:
Sony Ericsson Hardware Design and Development Engineer
Video: Join LAPD
Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A great recruitment video comes from the Los Angeles Police Department: joinLAPD.com
Employer Branding – Who Is Your Company’s Professional Friend-Maker?
If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use. But you should really begin with the goal. What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting? Who is the target audience that you want to attract? Where does that target audience hang out online? You may not need a Facebook presence, or a Linkedin Group, or a Twitter page to network with that audience.
What you will need is a professional friend-maker to help build your employer brand. Sure, you can put up profiles in all the hot SM spots and post some topical info or discussions there. But who is going to be the person (or people) who actually reaches out to your new community members and have conversations? Having multiple anonymous people behind a company brand who help keep the communities going is so impersonal. Having a real person to identify and bond with is better.
The person you choose may be from recruiting or HR if this is a Social Recruiting initiative.Employer Branding – Who Is Your Company’s Professional Friend-Maker?
YouTube campaign: Search for the World’s Greatest Salesperson
A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: http://www.youtube.com/ogilvy. They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, a three-month paid fellowship — and immortality. Funny and very professional executed as it comes with 6 supporting videos (see below), a media pack (music, photos and badges) and a six page briefing document. Perhaps a bit over the top is the 8400 words (13 pages!), also in 5 different languages, that are used to explain the official rules.
YouTube campaign: Search for the World’s Greatest Salesperson
Recruitment video: “Walking”
Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. This week a new and subtle TV commercial from the Milwaukee Police Department with a strong tagline:
Creative vacancy advertorial (33)
Worldwide there are many beautiful and creative recruitment ads to be found. For your inspiration, I’ll post a weekly preview on the Global Recruiting Roundtable blog. The focus will be on international vacancy print ads,… Creative vacancy advertorial (33)