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HOW TO: A quick guide to Recruitment 2.0 in 6 easy steps

So, you have heard about Social Recruiting 2.0 and perhaps even people talking about Recruitment 3.0? But you are still advertising your jobs in the local newspapers because your CxO likes to see his company adverts in there and that’s how they have always done recruiting (aka Recruitment 1.0)? And you are wondering how to make the leap to Recruitment 2.0?

Let’s start this HOW TO guide with a shopping list. Your ingredients are:

  1. Registered domain name, preferable aimed at your main target group
  2. WordPress CMS
  3. A great story to tell your target audience. Yes, that means re-writing your Job Specification.
  4. Social plugins for WordPress e.g. SexyBookmarks, Twittercounter and Facebook Like
  5. QR code generator or Augmented Reality marker
  6. One print ad or brochure (I’m not joking, keep reading!)

HOW TO: A quick guide to Recruitment 2.0 in 6 easy steps

Work at Starbucks – Love what you do

“Unlike many other places that sell coffee, Starbucks built the equity of our brand through the Starbucks Experience.” – Howard Schultz, CEO of Starbucks.

Starbucks does not sell just coffee. Starbucks sells coffee and all the typical Starbucks service. And that service is offered worldwide by the best people out there. In order for Starbucks in China to find the best people, Starbucks China has created a new communication strategy. With 700 restaurants in China now, and the objective to double that number within a few years, it’s not only the quantity (in 700 locations that are thousands of people!) that is important, but also the quality of the staff. Employees who choose not just a job, but deliberately choosing a wonderful brand. Starbucks is proud of every employee and doesn’t call them Employees but Partners (“We’re called partners, because it’s not just a job, it’s our passion.“). These “partners” begin their career as a “barista”. As a ‘barista’, they are the calling card of Starbucks, and they bear the familiar green apron with pride.

The new concept is Work at Starbucks – Love what you do