Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.The State Of Social Media Report Q3-2011
Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Currently 64% of companies said they have succesfully hired via social media. Already 80.2% of companies are using Social Media to recruit and another 8.7% of companies are planning to begin this year (results of Jobvite survey, July 2011).
“We believe that the traditional text resume is boring, lengthy and long overdue for a makeover. We are creating an online resume format that is beautiful, relevant and fun. We want to enable people to… HOW TO: Create your own infographic resume
Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by… What makes people want to follow a brand? [Infographic]
A question often asked to me is “when is the best time to post on social media?“. Data suggests that there are distinct windows in which to share content if you want to achieve to get maximum exposure. It’s important to know when the highest percentage of your audience is retweeting/sharing, clicking and reading your messages on your social networks. Use the data in the infographic below to learn when your audience is most likely to act on it via Facebook and Twitter. But remember, your own data is the best source for this kind of information!When to post on Facebook and Twitter? Science tells us
The Referral Engine from LinkedIn will be available end of 2011 and promises to ‘Unlock the Power of Your Employees’ Networks. It was first announced on 3rd of November 2010 and is solution that has been developed in partnership with Accenture to pilot the product and get the final details right. A few more details are available now.
Referral Engine taps into the power of the world’s largest professional network by:
– Recommending the best candidates for open jobs. A powerful algorithm recommends the best candidates by looking at all your employees’ contacts through the lens of your open jobs. Employees then apply their own judgment to refer only the best of the best.
– Simplifying the referral process. Recommendations are delivered to employees via email or the LinkedIn homepage, and they can contact a candidate or make a referral in just a few clicks.
– Keeping referrals top-of-mind. Periodic reminders with specific suggestions make sure employees are thinking about referrals consistently.LinkedIn Referral Engine
It’s no secret that LinkedIn is developing more Recruitment and Talent Management solutions to strenghten their portfolio in this important, revenue making, market. One company that’s making use of this is Korn/Ferry, who developed a leadership assessment tool which is now available if you have a LinkedIn profile. You can take a free assessment and discover your Top 5 Leadership Characteristics in about 10 minutes in 3 easy steps:
The result is a summary and 12-page report of your 5 strongest Leadership Characteristics, blind spots (characteristics that you overestimate), Hidden strengths (characteristics that you underestimate) and potential problem areas.
It’s back! From the acclaimed Social Media Revolution series, see here from 2010, there is an updated and slightly shorter version for 2011. This video shows the progression in the field of information technology, globalization and the information age we live in today and includes new social media statistics for 2011.
Lately I noticed a fast growing trend that companies are creating personal (user) profiles on LinkedIn and start connecting with people and joining groups. As an owner of a large Recruiter group on LinkedIn, Recruitment Consultants with over 64.000 members, I’ m getting 100+ requests per day to join. More and more of these requests are from companies (like NAME .COM) and not from a natural person. Last year I saw 1 out of 200+ requests like that, today it’s approximately 1 out of 50!
But don’t that. It’s a bad idea. I understand that you are trying to build a network around your company but this is not the way. First of all, LinkedIn is a PERSONAL and SOCIAL network and its members expect to connect with real people. People want to connect with people. For this reason it’s not allowed by LinkedIn to “Create a user profile for anyone other than a natural person” (see 10.B.5 of the User Agreement). So all the effort you are putting into it now is a waste of time.Bad Idea: Companies creating Personal Profiles on LinkedIn
If you are an user of the professional LinkedIn Recruiter solutions you’ll notice some improvements when posting jobs. I like thefact that it’s now easier to post jobs with a new one-page flow including rich-text formatting. Next step is sharing them to your LinkedIn, Facebook and Twitter networks, LinkedIn Groups, or individuals with just a few clicks. These (paid) jobs get premium placement in LinkedIn Groups.
But the biggest improvement is probably Who’s Viewed This Job. You can now measure how often your job has been viewed, applied to, searched for, and shared with others. Each metric includes an anonymized list of viewers and detailed data to help you understand the companies, job functions and locations of the professionals interacting with your jobs.
