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Social News from your target audience

For some time I’ve been mentioning that Social News is the next step in the evolution of the Internet. With Social News I do not mean platforms such as Digg or Delicious. These websites have existed for years and are often associated by this term. No, I mean REAL Social News. News that comes to you instead of you the news, thanks to the online network you already have (and not by building a separate list of interesting people on Digg).

Social News from your target audience

Infographic: State of LinkedIn

I recently presented some statistics and trends 2010 about LinkedIn, based on directly measured visitor stats. Another way of getting a better understanding of the demographics of the LinkedIn user is the LinkedIn Direct Ads section.

In the infographic below an overview is given of some interesting numbers about member participation per country, industry type, company size and job role in LinkedIn. Please note that Gender and Age stats are not accurate due to the fact that these are not mandatory fields on LinkedIn.com (most of the people don’t complete this info so this data is calculated).

Click to enlarge picture

Infographic: State of LinkedIn