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Job boards must evolve or die

Over a year ago, I wrote about the changes in the job board world. I also promised myself I wouldn’t write about job boards ‘dying’ for at least a year. In the meantime, Jacco Valkenburg wrote a great post about “Job Boards 2020“, making some excellent observations about where job boards are going. Here are some of my thoughts – and cheap cialis soft some ideas on why job boards fail.

Are some job boards dying? Well, of course they are. All industries have some companies that are dying – and some that are growing. So, through the Darwinian fight for survival, some job boards die.

But does that mean that all job boards are dying? Of course not. If anything, there has been an explosion of niche sites over the past several years.  Why? Job boards can be very efficient at bringing employer and job seeker together.

Instead of arguing about the disappearance of an entire industry, I think it is more useful to look at why some job boards do die. Smart job boards do just this – they study and analyze the failures to avoid becoming one of the statistics.

So…here are a few reasons why any given job board might fail:Job boards must evolve or die

Use SimplyHired to find jobs with help from your LinkedIn network

With LinkedIn Jobs you can look for jobs on LinkedIn, and view instantly who in your network can introduce you for a position. This way LinkedIn supports both the jobseeker and the employer in bringing together supply and demand. The results contain only public job postings, paid for by recruiters on LinkedIn. But if this does not yield results within LinkedIn, or if you want to see more results, a job search via SimplyHired will/can be executed (without the need to leave LinkedIn).

Use SimplyHired to find jobs with help from your LinkedIn network

Winners Fairfax Employment Marketing Awards 2010

The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex.

Energex: The Power is in Your Hands

Winners Fairfax Employment Marketing Awards 2010

Recruitment conference: #RecruitFest 7 Oct 2010 Boston, MA (10% discount)

Recruiter.com and Monster will present a one-day conference in Boston, MA: RecruitFest. And I’ll be attending! I look forward to meet some of the most intelligent and exciting people in the recruiting and HR profession (350+ already signed up).

  • Tweetup on October 7th, 7-10pm
  • Conference on October 7th, 9am-5pm
  • Party on October 7th, 8pm-12am

The RecruitFest Learning Experience is focused on real world recruiting issues, overcoming business challenges, and creating meaningful dialog within an intimate gathering of smart folks in the industry. Have a look at the track schedule below.

NOTE 1: The entire October 7th RecruitFest conference in Boston is streaming Live online for FREE! Signup here.

NOTE 2: I can offer all readers of this blog a special 10% discount when you use code “iprc“. Register via www.RecruitFest.com. Hope to see you in Boston!

Recruitment conference: #RecruitFest 7 Oct 2010 Boston, MA (10% discount)

The future of Job Boards 2020

Job Boards need to change and improve their services if they don’t want to go down the route of print-media. Clients have started to look for alternative ways to promote jobs faster, cheaper and more effective than Job Boards. Social Media platforms such as Twitter and LinkedIn lead the way in a new job market where supply and demand will find each other. These new social media tools are doing a much better job in connecting and communicating people with each other.

So what does this mean to Job Boards? Most likely a slow dead when they stop innovating in combination with (too) high prices and low service.  Their business models are unsustainable, as clients don’t accept this anymore today, or tomorrow. But the job search industry is changing and attempts are made to ensure that clients keep paying the premium prices for advertising jobs to active job seekers.

Here’s a top 10 list of some of excellent innovations that each Job Board should embrace:

The future of Job Boards 2020

Business game: L’Oréal Brandstorm 2011

The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries.

L’Oréal invites students from all around the world to challenge themselves with L’Oréal Brandstorm. Brandstorm is an international business game and gives the unique opportunity to experience the realities of working in a global marketing environment.

Business game: L’Oréal Brandstorm 2011