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Video: What is LinkedIn?

LinkedIn has its own video where in plain English the concept behing online professional networking, and LinkedIn in particular, is explained. In 2 minutes you’ll get a good overview:

This ‘What is LinkedIn?‘ video is also available in other languages: Video: What is LinkedIn?

Five Thesis why we still have to recognise a low level of Employer Branding

Before getting to my five thesis, two tiny mental games:

If you envision an image of a company is assembled by its Product-, Employer- and finally its Company Brand and you would consider the Company Brand and/or the Product Brand gone; what will remain? The Employer Brand.

Try this evaluation with companies, such as Amazon, Deutsche Bank, Coca-Cola etc. Fast you will realise, that neither in Germany, nor in Europe, a strong Employer Brand exists.

Second game:

Put ten recruiting announcement of big companies, or companies in your mind next to another and erase the sender. You will come to the conclusion that the communication of the employers are almost identical to another and for that replaceable.

We recognise a low level of Employer Brands because:Five Thesis why we still have to recognise a low level of Employer Branding

New iPhone App available for Recruitment Consultants with news and tips from around the world

At Global Recruiting Roundtable we have collected a large number of interesting blogs related to Recruitment, Employer Branding and Human Resource Management. News and advice comes from many blogs and sites around the globe. This large collection of expert articles and international news is now available at your fingertips with our free Global Recruiting Roundtable iPhone app!

This great mobile application makes it easier and faster to read articles from leading HRM and Recruitment blogs on your iPhone, iPod Touch and iPad. The messages are categorized into 5 tabs for easy browsing:

  1. Roundtable: all articles from this blog, the Global Recruiting Roundtable
  2. Global: the most interesting recruitment related articles and news from around the world
  3. Careertip: great collection of job seeking and career tips from (career) coaches worldwide
  4. ERE.net: full version of the latest ERE.net articles
  5. Karriere: HR and Recruitment news specially for German speakers

This  app is FREE to use and download from the iTunes App Store via this link, Global Recruiting Roundtable iPhone app, or search by keywords ‘Recruiting Roundtable’.

New iPhone App available for Recruitment Consultants with news and tips from around the world

HOW TO: A quick guide to Recruitment 2.0 in 6 easy steps

So, you have heard about Social Recruiting 2.0 and perhaps even people talking about Recruitment 3.0? But you are still advertising your jobs in the local newspapers because your CxO likes to see his company adverts in there and that’s how they have always done recruiting (aka Recruitment 1.0)? And you are wondering how to make the leap to Recruitment 2.0?

Let’s start this HOW TO guide with a shopping list. Your ingredients are:

  1. Registered domain name, preferable aimed at your main target group
  2. WordPress CMS
  3. A great story to tell your target audience. Yes, that means re-writing your Job Specification.
  4. Social plugins for WordPress e.g. SexyBookmarks, Twittercounter and Facebook Like
  5. QR code generator or Augmented Reality marker
  6. One print ad or brochure (I’m not joking, keep reading!)

HOW TO: A quick guide to Recruitment 2.0 in 6 easy steps