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Everything you wanted to know about LinkedIn – statistics and trends 2010

On request and by popular demand, I’ve compiled a list of facts and figures about the most professional networking site; LinkedIn. Did you know that the LinkedIn.com site was launched exactly 7 years ago, on 5 May 2003, and has 66,266,528 members at this moment?

LinkedIn corporation has currently 500 employees with its headquarters based in Mountain View, California and the European office centered in London, England. Their Customer Service center is based in Omaha, Nebraska. They also have smaller (sales) offices in San Francisco, New York, Chicago, Sydney, Mumbai and Amsterdam. The sales offices outside the USA are located in countries where there is relative high penetration or large population of users:

  • Australia 1,235,574 members
  • Canada 2,337,350
  • India 5,380,162
  • Netherlands 1,811,174
  • United Kingdom 3,855,936
  • United States 32,987,660

On average 36.5M people visit LinkedIn.com every month. In March 2010 they had the most visitors in one week until today: 15.1 Million. See also the following directly measured weekly stats:

Everything you wanted to know about LinkedIn – statistics and trends 2010

Video: Join LAPD

Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A great recruitment video comes from the Los Angeles Police Department: joinLAPD.com

 

Video: Join LAPD

Employer Branding – Who Is Your Company’s Professional Friend-Maker?

If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience that you want to attract?  Where does that target audience hang out online?  You may not need a Facebook presence, or a Linkedin Group, or a Twitter page to network with that audience.

What you will need is a professional friend-maker to help build your employer brand.  Sure, you can put up profiles in all the hot SM spots and post some topical info or discussions there.  But who is going to be the person (or people) who actually reaches out to your new community members and have conversations?  Having multiple anonymous people behind a company brand who help keep the communities going is so impersonal.  Having a real person to identify and bond with is better.

The person you choose may be from recruiting or HR if this is a Social Recruiting initiative.Employer Branding – Who Is Your Company’s Professional Friend-Maker?

Applicant Tracking / Recruitment (ATS) research shows great improvements in using stand-alone software

End 2009 research was conducted in 164 Australian organisations with over 500 employees, representing a total of over 730,000 employees, about their Human Resources Information System (HRIS). The responses have been collated in the “Navigo Australian HR Tech Report 2010” (free copy to download).

Over 70% of enterprise-level organisations in Australia use a HRIS. Not surprisingly is that larger organisations are more likely to adopt a human resources information system. The larger an organisation is, the more HR solutions are technology-enabled as part of the organisation’s HRIS.

Interesting fact is that Applicant tracking / recruitment ATS stands-out as the solution area where organisations most commonly adopt stand-alone systems i.e. best-of-breed solutions. HRIS-based systems were less common (like SAP HR or PeopleSoft). Applicant tracking systems are also the area with the largest differential in satisfaction amongst all the HR solution areas surveyed. Satisfied or very satisfied results for those employing stand-alone software rated 70% versus 15% for those with manual systems. So it doesn’t come as a shock, despite being the second most common, manual systems are deeply dissatisfactory compared to stand-alone software. It’s easy to conclude that organisations with manual recruiting processes will be able to achieve very noticeable improvements when adopting a stand-alone system.

System Adoption – Applicant Tracking Recruitment

Applicant Tracking / Recruitment (ATS) research shows great improvements in using stand-alone software

YouTube campaign: Search for the World’s Greatest Salesperson

A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: http://www.youtube.com/ogilvy. They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, a three-month paid fellowship — and immortality. Funny and very professional executed as it comes with 6 supporting videos (see below), a media pack (music, photos and badges) and a six page briefing document. Perhaps a bit over the top is the 8400 words (13 pages!), also in 5 different languages, that are used to explain the official rules.

YouTube campaign: Search for the World’s Greatest Salesperson

Original CV design 7.0

Have you ever seen a remarkable CV? More likely in a negative way because the document had many different fonts, sizes, images, tables or colors. Fortunately, there are also very beautiful and creative specimens. Often… Original CV design 7.0