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Trojan Recruiting

I really enjoy creative guerrilla marketing techniques in Recruitment. The next case comes from Jung von Matt who were looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So they integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried the job marketing massage precisely to our target group.

Trojan Recruiting

Connecting 100,000 Recruitment Consultants [INFOGRAPHIC]

Congratulations of being part of a 100.000 members LinkedIn group! On January 26, 2008, the Recruitment Consultants and Staffing Professionals Group was created to provide a platform for Recruiters with quality contacts, jobs and discussions. It was not the first Recruitment/Recruiter group but soon after a few industry leaders, like Shally Steckerl, joined this group it grew to the second-largest Recruiter group on LinkedIn. Today it’s still one of the largest groups on LinkedIn, in top 60 of a total 1,300,000 groups.

Here are some more compelling facts & figures in an infographic: Connecting 100,000 Recruitment Consultants [INFOGRAPHIC]

Top 10 jobs employers are having difficulty filling in 2012

ManpowerGroup surveyed nearly 40,000 employers across 41 countries and territories as part of its annual Talent Shortage Survey. Globally, 34 percent of employers say they are having difficulty filling positions, the three most challenging of which are Skilled Trades, Engineers and Sales Representatives. The reasons most often cited are lack of available applicants and lack of technical skills. Employers are having the most difficulty finding the right people to fill jobs in Japan (81 percent), Brazil (71 percent) and Bulgaria (51 percent).

GLOBAL: TOP 10 JOBS EMPLOYERS ARE HAVING DIFFICULTY FILLING

  1. Skilled Trades Workers
  2. Engineers
  3. Sales Representatives
  4. Technicians
  5. IT Staff
  6. Accounting & Finance Staff
  7. Drivers
  8. Management/Executives
  9. Laborers
  10. Secretaries, PAs, Administrative Assistant

Top 10 jobs employers are having difficulty filling in 2012

Everything you wanted to know about Facebook – Facts and Figures 2012

Did you know that Facebook is responsible for 20% of all US Internet traffic? That might explain why they’re worth approximately 100 Billion Dollars these days. Here’s a list of the most compelling facts and figures about Facebook.com.

  • 901 million monthly active users.
  • Most popular page: Facebook, with 67,385,331 fans.
  • 300 million photos uploaded per day, as of March 31, 2012.
  • By the end of March 2011 there had been 125 billion friend connections
  • Users are registering 3.2 billion Likes and Comments per day.
  • Average time spent is 19 minutes a day.
  • Most popular app: Socialcam, with 51,500,000 users.
  • More than 42 million Pages with ten or more Likes at the end of March 2012.
  • Facebook is available in more than 70 languages.

Everything you wanted to know about Facebook – Facts and Figures 2012

Guerilla Recruitment Lorem Ipsum

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

LinkedIn launches web and iPad app for your tablet

According to a recent Google survey of smartphone users 93% use their smartphones while traveling and more and more users today are accessing the internet from a mobile device than from a computer. Linkedin mobile page views are growing at 400% p.a. and mobile already accounts for 22% of page views and visits. However we had to wait for a better user experience on tablets until today as LinkedIn announced the release of the LinkedIn for iPad app!

It’s an updated version of their iPhone app so there’s no need to download a special app, just update (or download) the LinkedIn app and install it on your iPad. You’ll notice that you’ll get almost the same experience as the iPhone app. But they did add an extra feature; calendar. The LinkedIn iPad app can sync with your device calendar to incorporate Linkedin profile data about each attendee to help you understand “who” you are meeting with. In my opinion the best feature is the LinkedIn News section where you can read about relevant topics from your network and the most popular topics in your field (similar to the very popular Flipboard news app). A lot of people will like also that the list of people who’ve looked at your profile is the first thing you’ll see in the profile section.

In addition to the iPad app, they also launched a new mobile web experience for the Safari browser on iPad. It has exactly the same features and look as the iPad app. Try it here: tablet.linkedin.com.

 

LinkedIn launches web and iPad app for your tablet