LinkedIn released today new data about its popularity among small business professionals. They looked at how many small business professionals are already LinkedIn members. For the purposes of this study, LinkedIn defined small business professionals… How to leverage LinkedIn for small business professionals
With following companies you get insight into employee moves, relevant job opportunities or the latest products and services. Over 2 million Company Profile pages on LinkedIn just got better with news updates, including multimedia content, released by the company. That’s right, status updates are now also available for companies and its free!
If you’ve been following specific companies (either your own, your competitors or a company you’d like to work for) you’ll now start seeing status updates shared by the company in your homepage news feed. This will not only keep you informed of insightful content from companies you love and follow, but will also let you comment on it, “like” or share with your own professional network.
Lately I noticed a fast growing trend that companies are creating personal (user) profiles on LinkedIn and start connecting with people and joining groups. As an owner of a large Recruiter group on LinkedIn, Recruitment Consultants with over 64.000 members, I’ m getting 100+ requests per day to join. More and more of these requests are from companies (like NAME .COM) and not from a natural person. Last year I saw 1 out of 200+ requests like that, today it’s approximately 1 out of 50!
But don’t that. It’s a bad idea. I understand that you are trying to build a network around your company but this is not the way. First of all, LinkedIn is a PERSONAL and SOCIAL network and its members expect to connect with real people. People want to connect with people. For this reason it’s not allowed by LinkedIn to “Create a user profile for anyone other than a natural person” (see 10.B.5 of the User Agreement). So all the effort you are putting into it now is a waste of time.Bad Idea: Companies creating Personal Profiles on LinkedIn
Have you claimed your LinkedIn Company Page yet? It’s an easy way for job seekers to be informed about the latest news and developments within your company and, moreover, when you post vacancies they are the first to know about it.
Below is a roadmap to do this. But before you start, you must meet the requirements for a company page to edit:Claim your LinkedIn Company Page
Did you know that LinkedIn has extensive search capabilities for companies, much like when searching for people? The video below gives you an impression of what is possible and gives some useful tips, like search… Smart searching for companies on LinkedIn
LinkedIn is working on a re-design of the Company Profile pages. It includes rich information about a company, including new hires, employees, recent tweets, activities, news articles and insightful statistics based on LinkedIn user profiles.
