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Everything you wanted to know about LinkedIn – UK statistics and trends 2011

On request by UK newspaper City A.M., I’ve compiled a list of facts and figures about the usage of LinkedIn in the United Kingdom. Did you know that the LinkedIn.com site has 4,712,656 UK members at this moment?

This month I expect they will break the 4 Million barrier of people that will visit LinkedIn.com in the UK. In fact, on the 4th of January 2011 LinkedIn.com had the most visitors ever: 498 thousand in one day. This may not become as big surprise as the first working day / week is one of the busiest days in Recruitment.

The number of monthly visitors at LinkedIn.com (directly measured) keeps on growing spectacular:

Everything you wanted to know about LinkedIn – UK statistics and trends 2011

Use SimplyHired to find jobs with help from your LinkedIn network

With LinkedIn Jobs you can look for jobs on LinkedIn, and view instantly who in your network can introduce you for a position. This way LinkedIn supports both the jobseeker and the employer in bringing together supply and demand. The results contain only public job postings, paid for by recruiters on LinkedIn. But if this does not yield results within LinkedIn, or if you want to see more results, a job search via SimplyHired will/can be executed (without the need to leave LinkedIn).

Use SimplyHired to find jobs with help from your LinkedIn network

Who are the most active users on LinkedIn.com?

At the truManchester unconference last week I lead, together with Mark Williams, two 2 tracks about LinkedIn. During both tracks the usage and penetration (i.e. the percent of Internet users visiting the site) of LinkedIn was discussed. I knew that the Dutch are world champion in LinkedIn but it’s always nice to see how this compares to other countries.

Interestingly, comScore acquired the Dutch company Nedstat last week, both well-known players in the field of web analytics, and they looked into the LinkedIn.com figures and stats. Apparently because comScore employees noticed that their new Dutch colleagues were very active on LinkedIn. Or would that have to do with the takeover?

In any case, LinkedIn reaches 15.2% of all Internet users in the Netherlands and they spend about 21 minutes and watch an average of 64 pages in this professional business network (based on stats from July 2010). There are over 2 million Dutch profiles (2.7%) on a total of 76 million users worldwide.

Who are the most active users on LinkedIn.com?

LinkedIn finally got all the functionality of a Job Board, and more

Recruiters and Hiring Managers have a few options for advertising jobs on the LinkedIn network:

  1. Using status updates. Your direct connections will see this update on their homepage.
  2. Post jobs in LinkedIn groups you are member of.
  3. Promote jobs via the LinkedIn profile i.e. write in your profile headline or summary that you are looking for specific skills (interesting option for ongoing recruitment of specific skills). Also the applications Google Docs, Slideshare and WordPress are very suitable for this.
  4. Send an InMail message to your direct connections (maximum 200).
  5. Paid Job Postings, 195 US$, to get listed in the Jobs module where every member can search for jobs.

 

LinkedIn finally got all the functionality of a Job Board, and more