I started last year with publishing facts and figures about the usage of LinkedIn globally and since then created special reports about countries such as The Netherlands (World Champion LinkedIn), Belgium and United Kingdom. Because… LinkedIn Australia – all statistics & trends 2011
At the truManchester unconference last week I lead, together with Mark Williams, two 2 tracks about LinkedIn. During both tracks the usage and penetration (i.e. the percent of Internet users visiting the site) of LinkedIn was discussed. I knew that the Dutch are world champion in LinkedIn but it’s always nice to see how this compares to other countries.
Interestingly, comScore acquired the Dutch company Nedstat last week, both well-known players in the field of web analytics, and they looked into the LinkedIn.com figures and stats. Apparently because comScore employees noticed that their new Dutch colleagues were very active on LinkedIn. Or would that have to do with the takeover?
In any case, LinkedIn reaches 15.2% of all Internet users in the Netherlands and they spend about 21 minutes and watch an average of 64 pages in this professional business network (based on stats from July 2010). There are over 2 million Dutch profiles (2.7%) on a total of 76 million users worldwide.
I recently presented some statistics and trends 2010 about LinkedIn, based on directly measured visitor stats. Another way of getting a better understanding of the demographics of the LinkedIn user is the LinkedIn Direct Ads section.
In the infographic below an overview is given of some interesting numbers about member participation per country, industry type, company size and job role in LinkedIn. Please note that Gender and Age stats are not accurate due to the fact that these are not mandatory fields on LinkedIn.com (most of the people don’t complete this info so this data is calculated).
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