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Will this be the busiest recruitment day of the year 2011?

Yes, at least according to a 2007 survey of 1,500 UK employees, by jobboard Jobsite. The majority of employees said they would begin their hunt on the first Monday of the New Year. In fact 42 per cent of people were planning to look for a new job in January. So today, Monday 3 January 2011, will be the busiest day and your inbox will be flooded by CV’s. Are you prepared?

So I turned to Monster in The Netherlands (the leading jobsite here) for actual figures and asked them the question; ‘Was the first Monday in 2010 the busiest recruitment day?’. They looked into their web statistics and came with the following results:

  1. We see on the first Monday of 2010 a major increase in visitor numbers compared to the day before. Many people are intending to enter the New Year to familiarize themselves on the labor market for another job.
  2. Even more striking is the average visit length (over 10 minutes) on the first Monday of 2010: throughout 2010 the average visit length is not as high.
  3. Yet the first Monday of the Year 2010 was not the busiest day of the year. We see in the months of the first and fourth quarter of 2010 that there were even busier days, in terms of visitors at Monsterboard.nl. What is striking is that these days on Monday, Tuesday or Wednesday fall. People experience a new week as a New Year, meaning a fresh start with good intentions and new opportunities on the labor market.Will this be the busiest recruitment day of the year 2011?

Creative recruitment print ads (CEA 2010 winners)

Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns to be judged by marketing and human resource professionals. An the winners of the Creative Excellence Awards 2010 have been announced. Here are the best Single Ads:

1st Place: Colourful Career Path

(HR ADWORKS LTD. for Canada Safeway)
Creative recruitment print ads (CEA 2010 winners)

Global research project reveals major changes in online behaviour

The largest ever global research project into people’s online activities and behaviour – Digital Life – is launched by TNS, the world’s biggest custom research company. Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour. Core data from the study is being made publicly available via an interactive website – www.discoverdigitallife.com

Among the key findings of the study:

  • Globally, people who have on-line access have digital sources as their number one media channel. 61% of online users use the internet daily against 54% for TV, 36% for Radio and 32% for Newspapers.
  • Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement than mature markets such as Japan (20%), Denmark (25%) or Finland (26%). This is despite mature markets usually having a more advanced internet infrastructure.
  • Activities such as blogging and social networking are gaining momentum at huge speed in rapid growth markets. The research shows four out of five online users in China (88%) and over half of those in Brazil (51%) have written their own blog or forum entry, compared to only 32% in the US. The Internet has also become the default option for photo sharing among online users in rapid growth markets, particularly in Asia. The number of online consumers who have ever uploaded photos to social networks or photo sharing sites is 92% in Thailand, 88% in Malaysia and 87% in Vietnam, whilst developed markets are more conservative. Less than a third of online consumers in Japan (28%) and under half of those in Germany (48%) have uploaded photos to such sites.
  • Growth in social networking has been fuelled by the transition from PC to mobile. Mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. The drive to mobile is driven by the increased need for instant gratification and the ability of social networks to offer multiple messaging formats, including the instant message or update function. When looking at how the digital landscape will change in the future, research shows that consumers expect their use of social networking on mobiles to increase more than use through PC. In the US, for example, a quarter (26%) of online consumers expect their use of social networking on a PC to increase in the next 12 months compared to over a third (36%) who will be looking to their mobile to increase usage. In Australia the figures are 26% and 44% respectively, and in Sweden they are 28% and 53%.

Global research project reveals major changes in online behaviour

Winners Fairfax Employment Marketing Awards 2010

The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex.

Energex: The Power is in Your Hands

Winners Fairfax Employment Marketing Awards 2010

Business game: L’Oréal Brandstorm 2011

The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries.

L’Oréal invites students from all around the world to challenge themselves with L’Oréal Brandstorm. Brandstorm is an international business game and gives the unique opportunity to experience the realities of working in a global marketing environment.

Business game: L’Oréal Brandstorm 2011