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Everything you wanted to know about LinkedIn – UK statistics and trends 2011

On request by UK newspaper City A.M., I’ve compiled a list of facts and figures about the usage of LinkedIn in the United Kingdom. Did you know that the LinkedIn.com site has 4,712,656 UK members at this moment?

This month I expect they will break the 4 Million barrier of people that will visit LinkedIn.com in the UK. In fact, on the 4th of January 2011 LinkedIn.com had the most visitors ever: 498 thousand in one day. This may not become as big surprise as the first working day / week is one of the busiest days in Recruitment.

The number of monthly visitors at LinkedIn.com (directly measured) keeps on growing spectacular:

Everything you wanted to know about LinkedIn – UK statistics and trends 2011

Results of the Job Board Future survey are here!

(Note: Today’s guest post is by Jeff Dickey-Chasins . You can read more at his Job Board Doctor blog)

In August, I began gathering data from job seekers, HR professionals, recruiters, and job board employees and operators on the future of job boards and the methods for finding jobs and candidates. Now, 275 responses later, we have some results.

Each survey respondent identified him or herself as a job seeker, a HR or recruiting professional, or a job board employee or operator. Based on their response to that question, they then answered a series of questions specific to their background.

Here are some of the key findings:

  • LinkedIn and Twitter are the primary social media channels for recruiting
  • Most job seekers use 3 or more job boards in their search
  • Planning recruitment spending is static for job boards and going up for social media and referral programs
  • Job boards continue to see the recession as problem #1 for their business
  • Job seekers are most influenced when choosing a job board by ease of use and profession or industry focus
  • Most job boards are planning to add new social media features in the coming year
  • Less than 7% of HR or recruiting professionals have purchased .jobs domains for their organization
  • Most job seekers are using job boards to locate jobs, then apply for them (either on the company site or job board)
  • The biggest challenge for HR and recruiting professionals in meeting hiring goals is a lack of qualified applicants

Results of the Job Board Future survey are here!

Global research project reveals major changes in online behaviour

The largest ever global research project into people’s online activities and behaviour – Digital Life – is launched by TNS, the world’s biggest custom research company. Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour. Core data from the study is being made publicly available via an interactive website – www.discoverdigitallife.com

Among the key findings of the study:

  • Globally, people who have on-line access have digital sources as their number one media channel. 61% of online users use the internet daily against 54% for TV, 36% for Radio and 32% for Newspapers.
  • Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement than mature markets such as Japan (20%), Denmark (25%) or Finland (26%). This is despite mature markets usually having a more advanced internet infrastructure.
  • Activities such as blogging and social networking are gaining momentum at huge speed in rapid growth markets. The research shows four out of five online users in China (88%) and over half of those in Brazil (51%) have written their own blog or forum entry, compared to only 32% in the US. The Internet has also become the default option for photo sharing among online users in rapid growth markets, particularly in Asia. The number of online consumers who have ever uploaded photos to social networks or photo sharing sites is 92% in Thailand, 88% in Malaysia and 87% in Vietnam, whilst developed markets are more conservative. Less than a third of online consumers in Japan (28%) and under half of those in Germany (48%) have uploaded photos to such sites.
  • Growth in social networking has been fuelled by the transition from PC to mobile. Mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. The drive to mobile is driven by the increased need for instant gratification and the ability of social networks to offer multiple messaging formats, including the instant message or update function. When looking at how the digital landscape will change in the future, research shows that consumers expect their use of social networking on mobiles to increase more than use through PC. In the US, for example, a quarter (26%) of online consumers expect their use of social networking on a PC to increase in the next 12 months compared to over a third (36%) who will be looking to their mobile to increase usage. In Australia the figures are 26% and 44% respectively, and in Sweden they are 28% and 53%.

Global research project reveals major changes in online behaviour

Books, a free white paper, TRU event and other great resources with special offers

There a few great initiatives and resources that might be worth your attention. And being a reader of this blog, I have some special offers for you!

1) TRU AMSTERDAM 23-24 June 2010
Hurry up before you loose out on one of the most talked about Unconferences with some great international recruitment experts. Next event will be held in Amsterdam, The Netherlands. Costs? Only 25 Euros for two days!

Check out http://cli.gs/TRUamsterdam for more info.

2) 25 FREE COPIES of the white paper on ‘recruiting via social media’ to give away!
HRMinfo.net, a Belgian knowledge provider and community for HR professionals, released a white paper at the end of April about recruiting via social media. In this publication recruiting via social media is examined from a strategic perspective and in conjunction with other recruitment methods. The publication also focuses on demonstrable ROI and best practices.

25 readers can get their hands on a free copy of this unique English-language white paper. A gift from Jacco Valkenburg. Send an email to freecopy-iprc@biz-plaza.eu before 15 June 2010 with your details (name, position, company) for a chance to win one of the 25 free copies of this white paper! You will receive in any case a free copy of the chapter containing the Deloitte (Belgium) and Crowe Horwarth (USA) case studies. A detailed table of contents and ‘executive summary’ can be downloaded from www.biz-plaza.eu/whitepaper.

3) TWITTER @Recruitmentjob
Over 22.000 people follow this micro-blog that contains the latest news, articles and tips for Recruiters. Don’t miss out on Global Employer Branding, e-HRM, Recruitment & Selection news via http://twitter.com/recruitmentjob .

4) THE SEARCHOLOGIST WEBSITE & MAGAZINE
The Searchologist website is focused on resume sourcing and lead generation strategies for Recruiters.Books, a free white paper, TRU event and other great resources with special offers