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New study reveals penalty for not keeping up in relentlessly changing mobile category

TNS, the world’s largest custom research company, launched TNS Mobile Life 2011, the largest ever global research study into today’s mobile consumer. Now into its sixth year, TNS Mobile Life is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries. It provides a complete understanding of consumer experiences with mobility today and insights into how this will change tomorrow.
The findings highlight that as “static” functionality such as SMS and still imaging become commoditised, growth will be driven through further demand for social functionality and new demands for video calling, streaming and sharing services: New study reveals penalty for not keeping up in relentlessly changing mobile category

Winners Fairfax Employment Marketing Awards 2010

The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex.

Energex: The Power is in Your Hands

Winners Fairfax Employment Marketing Awards 2010

Five Thesis why we still have to recognise a low level of Employer Branding

Before getting to my five thesis, two tiny mental games:

If you envision an image of a company is assembled by its Product-, Employer- and finally its Company Brand and you would consider the Company Brand and/or the Product Brand gone; what will remain? The Employer Brand.

Try this evaluation with companies, such as Amazon, Deutsche Bank, Coca-Cola etc. Fast you will realise, that neither in Germany, nor in Europe, a strong Employer Brand exists.

Second game:

Put ten recruiting announcement of big companies, or companies in your mind next to another and erase the sender. You will come to the conclusion that the communication of the employers are almost identical to another and for that replaceable.

We recognise a low level of Employer Brands because:Five Thesis why we still have to recognise a low level of Employer Branding

The smallest corporate employer branding brochure in the world

Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing wrong with that. But not distinctive.

The smallest corporate employer branding brochure in the world

Employer Branding – Who Is Your Company’s Professional Friend-Maker?

If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience that you want to attract?  Where does that target audience hang out online?  You may not need a Facebook presence, or a Linkedin Group, or a Twitter page to network with that audience.

What you will need is a professional friend-maker to help build your employer brand.  Sure, you can put up profiles in all the hot SM spots and post some topical info or discussions there.  But who is going to be the person (or people) who actually reaches out to your new community members and have conversations?  Having multiple anonymous people behind a company brand who help keep the communities going is so impersonal.  Having a real person to identify and bond with is better.

The person you choose may be from recruiting or HR if this is a Social Recruiting initiative.Employer Branding – Who Is Your Company’s Professional Friend-Maker?

Recruitment video: “Walking”

Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. This week a new and subtle TV commercial from the Milwaukee Police Department with a strong tagline: