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New study reveals penalty for not keeping up in relentlessly changing mobile category

TNS, the world’s largest custom research company, launched TNS Mobile Life 2011, the largest ever global research study into today’s mobile consumer. Now into its sixth year, TNS Mobile Life is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries. It provides a complete understanding of consumer experiences with mobility today and insights into how this will change tomorrow.
The findings highlight that as “static” functionality such as SMS and still imaging become commoditised, growth will be driven through further demand for social functionality and new demands for video calling, streaming and sharing services: New study reveals penalty for not keeping up in relentlessly changing mobile category

Mobile App to help you through the job interview process

Monster Worldwide has launched already popular iPhone and iPad Apps and, more recently, an Android App as an extension of their website. They are now further expanding their mobile suite further with the Monster.com Interviews app* as the “ultimate tool to help you through the job interview process“. This step-by-step guide provides advice and coaching through every stage of a job interview, including:

  • Expert advice and practical resources that will help you prepare to do your best
  • All the tools, tips, and reminders that you’ll need on the big day
  • A complete guide for post-interview follow-up

 

Mobile App to help you through the job interview process

Next generation mobile recruitment apps become social

For over one year, we have mobile Apps in the iTunes Store specifically designed for Recruiters, HRM and Employer Branding specialists to follow the latest news on the iPhone (and also on Android Phone and Windows 7). In the latest version we go social! Now you can profile yourself*, like, share and comment on articles. You can also follow the activities of other users in the community!

Check out the new Recruiting Roundtable iPhone app and download it directly from the iTunes Store. Next generation mobile recruitment apps become social

Career Site and Social Media Recruitment activities go mobile at PepsiCo

Mobile recruiting is becoming increasingly popular to reach a target audience ‘anytime, anywhere’. Moreover, candidates start expecting that the information they are looking for is easily accesible via their mobile devices. With the latest generation of Mobile Apps and, now also iPad Apps, it’s never been easier to stay current on what’s happening around career possibilities or to connect with the talent.

The team at PepsiCo understands this very well and made a new mobile suite of Apps available today. With the new Possibilities… application you’ll now have the latest video, tweets, blog entries, job search tools and alerts all in the palm of your hand. And wow, it looks good!

Connect:
At your fingertips you’ll find the latest video releases from PepsiCo, updates from
the ‘Living the Promise’ employee blog and have the chance to read and respond
to the latest tweets from the recruiting team behind @PepsiCoJOBS

Career Site and Social Media Recruitment activities go mobile at PepsiCo

Global research project reveals major changes in online behaviour

The largest ever global research project into people’s online activities and behaviour – Digital Life – is launched by TNS, the world’s biggest custom research company. Covering nearly 90 per cent of the world’s online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world’s online behaviour. Core data from the study is being made publicly available via an interactive website – www.discoverdigitallife.com

Among the key findings of the study:

  • Globally, people who have on-line access have digital sources as their number one media channel. 61% of online users use the internet daily against 54% for TV, 36% for Radio and 32% for Newspapers.
  • Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%) and China (54%) have much higher levels of digital engagement than mature markets such as Japan (20%), Denmark (25%) or Finland (26%). This is despite mature markets usually having a more advanced internet infrastructure.
  • Activities such as blogging and social networking are gaining momentum at huge speed in rapid growth markets. The research shows four out of five online users in China (88%) and over half of those in Brazil (51%) have written their own blog or forum entry, compared to only 32% in the US. The Internet has also become the default option for photo sharing among online users in rapid growth markets, particularly in Asia. The number of online consumers who have ever uploaded photos to social networks or photo sharing sites is 92% in Thailand, 88% in Malaysia and 87% in Vietnam, whilst developed markets are more conservative. Less than a third of online consumers in Japan (28%) and under half of those in Germany (48%) have uploaded photos to such sites.
  • Growth in social networking has been fuelled by the transition from PC to mobile. Mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. The drive to mobile is driven by the increased need for instant gratification and the ability of social networks to offer multiple messaging formats, including the instant message or update function. When looking at how the digital landscape will change in the future, research shows that consumers expect their use of social networking on mobiles to increase more than use through PC. In the US, for example, a quarter (26%) of online consumers expect their use of social networking on a PC to increase in the next 12 months compared to over a third (36%) who will be looking to their mobile to increase usage. In Australia the figures are 26% and 44% respectively, and in Sweden they are 28% and 53%.

Global research project reveals major changes in online behaviour